Free Soft Furnishing Business PlanOur free Soft Furnishing Business Plan is available for anyone to use. You do not need to download anything or give us your e-mail address or sign up for endless e-mails; just copy the business plan from the page totally free! Simply replace the wording in the sections we provide and you will have your Soft Furnishing Business Plan. If you do need additional help we recommend the following sites that offer a range of help for your Soft Furnishing Business. If you plan to succeed then you must plan!
Soft Furnishing Business Plan Executive SummaryThe executive summary for your Soft Furnishing Business should be written last. It should include the main people involved in your Soft Furnishing Business and their experience related to the Soft Furnishing Business. There should be a brief description of what the Soft Furnishing Business entails. Your Soft Furnishing Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years. ObjectivesThe should be your short term and long term objectives for your Soft Furnishing Business. MissionWhat is the main mission for your Soft Furnishing Business. Keys to SuccessA few bullet points to briefly describe why your Soft Furnishing Business will be a success. Company SummaryCompany OwnershipWho owns your Soft Furnishing Business and what type of business will it be – will you be an LLC etc. Location(s) and FacilitiesAddress of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Soft Furnishing Business. Start-up Summary for a Soft Furnishing BusinessProvide basic details of the capital you require for your Soft Furnishing Business and how you intend to acquire that capital if you don’t have it already. Start-up Expenses for a Soft Furnishing BusinessThis should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan. Products / ServicesProduct DescriptionDescribe all the products you will sell and give an indication of future products you will sell and the reasons why these will be sold in the future and not now. Service DescriptionsDescribe all the services you will provide and give an indication of future services you will provide and the reasons why these will be provided in the future and not now. Market Analysis Summary for a Soft Furnishing BusinessMarket SegmentationGive the details of who your target market will be for the Soft Furnishing Business. Target Market Segment StrategyExplain how your marketing will get new and existing clients to buy from you. Market TrendsExplain how in general the direction the Soft Furnishing Business is taking. Is it up or down and what are the reasons for this and can you cater for the existing and new trends. Service Business AnalysisExplain how the Soft Furnishing Business is run in a nutshell. Main CompetitorsWho are the main competitors for your Soft Furnishing Business. Try to explain their strengths and weaknesses. Strategy and Implementation Summary for a Soft Furnishing BusinessMarketing StrategyHow will you market your Soft Furnishing Business. Pricing StrategyWhat are your prices and the reasons for your prices. Promotion StrategyAre you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attract new and existing customers to your Soft Furnishing Business once you are established. Competitive EdgeExplain why customers will come to your Soft Furnishing Business as compared to someone elses. Web StrategyThe web is becoming ever more important for any business. How exactly are you going to use this medium in your Soft Furnishing Business strategy. Sales StrategyHow are you going to generate more sales for your Soft Furnishing Business. Strategic AlliancesWhat other companies can you work with to help your Soft Furnishing Business. Management SummaryManagement TeamWho are the main people involved in your Soft Furnishing Business. Organizational StructureWhich people are in charge of which departments in your Soft Furnishing Business. Personnel PlanList all the people involved or you will require to run your business smoothly with salaries or share options. Strategic DirectionSWOT AnalysisThis is a summary of the business's most important strengths, weaknesses, opportunities and threats. Strengths of the BusinessExcellent quality product Good management skills. Good ability to extract information. Weaknesses of the BusinessNew Player Lack of systems Opportunities in the MarketplaceAdd-on products such as ** Growing market segments. Threats in the MarketplaceIncreasing supplier prices. Declining size of the ** segment. New ProductsTo evaluate and launch new products or services which will turn over $xxxxxx in the first year. Other Objectives (Goals)To not exceed a marketing budget of $xxxxxx Marketing Plan for a Soft Furnishing BusinessMarketing ObjectivesSales ObjectiveTo achieve sales by XX% to $XXX Sales Objectives by Market Segment#1 Segment: To achieve sales to $xxxxxx Promotional StrategiesAdvertisingDevelop a corporate brochure. Develop personalised business cards. Create Basic Website as a tool to promote services Advertise in local publications Advertise monthly in magazines that are specifically targeted to the ** and ** segments. Advertise monthly in magazines that are aimed at the general industry. Lead Generation ProgramConduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons. "Centres Of Influence" Program Personally contact at least ten potential partners each week. PR ProgramPR release to be initiated each month to various trade journals and magazines. Sales ForceEmploy telemarketing staff. Organise training program to be implemented. Lost CustomersContact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business. Follow up EnquiriesContact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Existing CustomersFollow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Send quarterly newsletter to existing customers to keep them informed of our other products. Sales PromotionDevelop an ongoing sales promotion to target existing customers. General Marketing Strategies for a Soft Furnishing BusinessCompetitor ProfileKeep updated competitor profile. Marketing information systemDocument on every enquiry "How did you hear about us?" Document on every order "How did you hear about us?" Produce monthly sales reports by product, by market segment, and by territory. Financial Strategies for a Soft Furnishing BusinessCash FlowEliminate cash shortage in the traditional tight periods of <month A> to <month B> Payment DaysMaintain payment of bills, on average, to xx days. ExpensesDevelop and implement new policies on approval and signatories on expenses. LeasesPay off the existing lease on capital equipment, thus reducing the monthly financial burden. OverdraftReduce the overdraft from $xxxxxx to $xxxxxxx WagesPay all wages on a monthly basis instead of weekly. New EquipmentOrganise funding for the $xxxxxxx expenditure on new equipment. PaybackEnsure a payback on new equipment through sales of one year. InventoryImprove the number of stock turns to xxxxx a year. RentNegotiate new terms on the premises and reduce existing payments by xx% Bank ChargesRenegotiate with the bank and consolidate some outstanding loans with lower interest rates.
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